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CRM Case Studies

BT Group Aims to Continue Customer Service Success

The British telecom provider is expanding its use of Aimee, a Sprinklr-powered virtual assistant.

TULA Skincare Boosts Conversions by 300 Percent with UserTesting

The skincare brand tested its ShadeFinder tool with consumers before launching

Sun State Hauls in Increased Sales Productivity with SugarCRM

Sugar Sell and sales-i help the truck dealership sell smarter and faster.

CaduceusHealth Gains Insight into Employee Activity

Customer outcomes improve with remote employee tracking from Insightful.

CRM Columns

Should Machines Be Quality-Scoring Machines?

If AI is charged with evaluating AI, the process needs to look different.

Advertising Needs a Better Proofreader

Companies might be trying to seem relatable and authentic, but they risk looking unprofessional and sloppy.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

CX Leaders: How to Thrive Through Volatility

Executives might need to dust off (and adapt) their playbooks from the pandemic.

Reports & Research

The essential guide to go-to-marketing planning

Anaplan

Navigating change: Keys to a more resilient sales compensation strategy - Keep your sellers motivated amid constant disruption

Anaplan

Top 5 AI use cases for retail

Talkdesk

Optimizing Outbound Communications: Strategies and Technologies For Effective Customer Engagement